Sunday, March 15, 2020

7 Big Logo Trends for 2019

7 Big Logo Trends for 2019 A logo is a representation of a brands aesthetics and values. Its an opportunity for the designer to express what the brand is and what it stands for- and be convincing. Logos must be powerful and they must provide enough conscious and subconscious information to be remembered.Designing a logo is not an easy task. Graphic designers and companies make use of design tricks, advertising tips and color psychology to ensure theyll come up with a truly memorable logo that will call to action. Existing logos need to be updated over time and adapt to the companys current need and aesthetics. In fact, most powerful logos have been redesigned at least once to ensure they will remain fresh and relevant. A successful logo will represent the brands core values adapted for a current audience, and that would mean being in touch with most modern big logo trends. From minimal logos to elegant typography and artistic vibes, here, we look closely at the seven biggest logo trends for 2019.A successful l ogo will represent the brands core values adapted for a current audience, as well as be in touch with most modern big logo trends. Photo by Roman Pohorecki from Pexels.The power of GeometryAll geometric shapes are deeply symbolic and semantically charged. The meaning of each shape is instantly recognizable in a logo that relies on its simple lines and geometry. A square or a circle is a representation of structure and order while a simple line could be one of continuity. For 2019, geometric logos are conceived in bright, warm color palettes that appear more attractive to the eye. Zendesks or Alos fresh logos are two of the best examples in this category. Mix bold geometric shapes with colorful palettes. Clean and minimal but strong, suggests designer Claudia C, in TheLogoCreative, Its all about giving life to something people having seen a lot of already.Bright colorsColors enhance emotions and create emotional responses, and its no surprise they remain a strong trend for 2019 logo designs. Bright colors are taking the lead and can be adapted to several kinds of brands that want to communicate their optimism and positivity. This is a design trend that works well when combined with other trends mentioned here, particularly with geometric logos and gradients.Bright colors are a trend that can be spotted in all creative fields, from fashion to graphic design, as part of an overall 80s comeback that took design by storm. Combined with gradients such in the new ProTools logo, they communicate a sense of youthfulness and positivity to a Millennial or Gen Z audiences.MinimalismMinimalism is a trend that has been around for years but for 2019, it comes up stronger than ever. A clean, simple logo looks powerful and elegant- two core values that most brands are eager to communicate. Major brands have been redesigning their existing logos by removing all detail, sometimes to the point of a single sans serif, as seen in Saint Laurent and Burberry. Simple, clean lines; no decorative elements; and a strong font make for powerful, minimal logos that work well across media. In fact, one of minimalisms greatest qualities when it comes to logos is that it looks equally strong on social media, packaging and promotional material without the need for redesigning.This years minimalism is more an art of fine lines and basic graphic elements that elevate the brand. Minimalism is less a style than a weapon; clearing away noise so a message shines through, clean and naked, says 99designer Ian Douglas. A minimal logo shows that the brand is focusing on its core values and qualities, making basic shapes stand out for their own.Gradient logosGradient logos are a relatively fresh trend that was fueled further when chosen by mega brands such as Instagram. They are fresh, eye-catching and can elevate a simple logo to a visually stimulating experience. While some may think gradients are a rather simplistic choice, the trend goes strong in 2019, with bright colors and in teresting combinations, as in Apples new logo.The new gradient logos make use of fresh color palettes to convey the brands youthfulness and optimism. Shocking pinks and electric blues are some of the colors of choice for powerful gradients that stand out, as in the new Firefox logo.Hand-drawn logosSometimes it just takes more than simple industrial design to communicate a brands flair and values. Enter hand-drawn logos, a 2019 trend that allows full use of a designers creativity to create a unique message. The list of the tools that can be used to create a hand- drawn logo is endless, from traditional gouache to watercolors and pencil drawing, all work well.Handwritten lettering is a visually similar logo trend that is also going strong for 2019.This is a logo choice that communicates a brands personality and artistic flair. The new Kune Handmade logo is a great example of a watercolor feel while the Lolas Beauty Bar is a great example of handwritten lettering use. Eddie Lobanovskiy from Unfold also believes that people are tired of looking at busy things. Thus, a hand-drawn logo with plenty of white space is the perfect antidote.Hand-written lettering is a logo trend that is also going strong for 2019, communicating a brands personality and artistic flair. Photo by Ovan from Pexels.Three-dimensional logosMaking your logo three dimensional is a great idea to make it stand out from the crowd. In fact, three-dimensional logos are a huge trend in design right now, with many brands following it. This is the season for strong, semi-flat logos that appear to have been lifted out of the page and into space. Logo designers use various techniques to achieve a 3D effect- clever design, gradients and use of negative spaces are just some of them. The new Gmail logo is a successful adaptation of the semi-flat technique to create a strong, memorable logo that can stand out even when used online. Three-dimensional designs are also very powerful when combined with geometric d esigns, producing a feel of elegance and uniqueness about the brand.Shapeshifting logosVariable logos are the hottest trend right now, with many brands opting for designs that can be responsive and adjust in several environments and uses. These several variables allow the brand to customize its logo to serve different purposes in different settings, online and offline. These logos are powerful, dynamic and generally fall into one of three sub-categories:Generative logos- Those are the logos that are designed to change as the designer has incorporated a certain algorithm to pre-decide when and how they will vary. They can look really impressive and can evolve the brands story even further.Responsive logos- Logos that can adapt to appearing great on every device- be it a mobile phone, a desktop or a tablet. In essence, all major brands, such as Chanel, are actually investing in responsive logos. Those logos can also vary contextually when used for packaging.Variable logos- These logos change from campaign to campaign. In fact, the logo designer creates a basic logo as a canvas and then differentiates it in terms of design details or colors, with each variation promoting a different element or service.Vertical logosVertical logos require a letter-stacking format that looks extremely interesting and eye-catchy. Its no wonder then that vertical logos were a strong design trend for 2018 and continues to be in 2019. In elegant and complicated arrangements, vertical logos often incorporate graphic details such as contrasting colors and symbols in a clean, columned structure. Their weakest point? Its difficult to appear equally good and become truly versatile when the digital environment shifts, so they may need some redesigning.Heraldic emblemsSome brands are all about tradition and heritage, and they need to communicate those values in a strong and recognizable logo that catches the eye. The idea of using emblems and coats of arms in still going strong in 2019 and ma y be the perfect choice for heritage brands. From traditional wine brands to educational institutions and from apparel companies to eateries- heraldic emblems are the safe yet stylish choice for quality with a history.Metallic logo designsNot long ago, metallic logo designs were considered fit only for jewelry retailers and sometimes beauty brands. In 2019, many brands seem to take advantage of the aesthetic value of metallics and the sense of high-class coolness they offer to a brand. In clean cut or more elaborate designs, silver or rarely gold metallic logos are the epitome of modern chic, as they look great with even the simplest design. In simple lines and combined with the new geometry design trends, silvers and golds make all brand logos stand out.Illustration-inspired logosSometimes you need a logo to illustrate the hyped, playful side of a brand, as well as showcase the actual service offered at one. Enter illustration-inspired logos and funky designs that replace some of t he logos letters. This is a trend that looks fun and catches the eye. Still, it requires exquisite design skills, as the illustration needs to be properly placed in the logo and always reminisce of the letters missing. A heart design for an M or a pair of glasses for a double o are just some of 2019s best illustrated logos so far, with more predicted to come.

Friday, February 28, 2020

Definition of terrorism (international, state and religious) Research Paper

Definition of terrorism (international, state and religious) - Research Paper Example This research generally discusses the delicate issue of terrorism. In the introduction, a brief background is given about its origin and the general understanding that people have about terrorism. In the essay the actual meaning of terrorism is given to try and shed light on the different misconceptions that people have. The essay continues to unfold the different kinds of terrorism that exist, that is; international, religious, and state terrorism, giving the differences and similarities that exist between them. The researcher also goes deeper to give the different groups that are classified in each kind such as Al-Qaeda and many more others. At the end of this research, the researcher has given a conclusion about terrorism terming it as a complicated and delicate issue that is really causing mass destruction of property and lives. The researcher has called to all leaders and citizens to look for ways to reduce terrorism. Keywords: Terrorism, International Terrorism, State Terrorism , Religious Terrorism Introduction Many people have only heard about terrorism, but do not have a clear understanding of the real meaning of the word. Since the attacks of the Pentagon and World Trade Centre most people have started having a concern on terrorism and possible solutions to terrorist activities. There are some misconceptions that different people have when it comes to terrorism. People should understand that such activities like, killing another person, killing lots of people, or wrecking properties is not terrorism. These are just some few ways that terrorists use to conduct their terrorist activities. Terrorism is not limited to a certain type of behavior or a particular method (Malisow, 2008). The Origin of the Word Terrorist The term terrorism originated after the American Revolution. After this revolution, the people of France decided to follow suit. So they started their own rebellion, but once the government was overthrown, the rebels had a problem amongst thems elves. There emerged different groups among the rebels that wanted different things. There are those who wanted France to remain as it was before, and there were those who wanted to some changes to be introduced. So there was this group named Jacobins in this revolution, the Jacobins saw that the rebels were getting out of hand and decided to tame these groups, so they introduced the Reign of Terror in September 1793. This reign was established to ensure that the people in France followed the new government’s rules and regulations. Anyone who went contrary to that was arrested, beaten, or even killed (Malisow, 2008). What is Terrorism? The term terrorism refers to the act of scaring someone into doing something they wouldn’t do out of their own free will. Terrorism has been used very much in the modern times politics. For example, if a politician wants to be re-elected back to his position without opposition, he or she might threaten his or her opponents by either beat ing or killing some, as a way of scaring the rest to conform. The terrorists’ main goal is usually to affect the government and change how a nation’s affairs are run by scaring the people of that particular country. A good example is the Somalia government where the terrorists had taken over the administration of the government (Malisow, 2008). For terrorists to achieve their goal, there must be the following: The terrorist must have a political goal. This because through politics, they are able to interact with different groups. Politics involves the interaction of different groups of people and does not deal with an individual, so it will be so easy for a terrorist to gain ground (Malisow, 2008). A terrorist must use force. An act is not considered as an act of terrorism if it uses non-violent means. It must involve hurting someone or threatening to hurt someone (Malisow, 2008). Terrorist use their victims to serve as examples. By hurting or threatening to

Wednesday, February 12, 2020

Political and economic developments Essay Example | Topics and Well Written Essays - 1000 words

Political and economic developments - Essay Example The American political scene has for a long time been dominated by two major political parties despite the constitution allowing the existence of as many parties as the citizens would deem fit. These two parties are the Democratic Party and the Republican Party. These two parties differ in policies and fundamental political ideologies. However, having only two political parties is a show of political maturity. This has contributed to the country’s economic prosperity. With the attainment of independence of most countries, the notion of self rule brought with it the possibilities of the countries liberating their citizenry from poverty and even bad governance. This new system of self governance took a myriad of forms with most of the colonies taking after their colonial masters (Michael & John, 2000). This made early European civilization receive much acknowledgement. Most of these types of governance were based on democracy which is a system that allows the populace the author ity to elect their leaders. According to varying preferences, some countries opted for the presidential system in which the president would be directly elected by the populace. The United States is a classical example of this kind of governance. Others opted for a parliamentarian system in which the elected legislatures elect the president. ... Factors that lead to the creations of these nations differ; these are such basic factors as the size of the country, the population size, the religious beliefs of the populace, and multiple others. These are responsible for the formulation of the laws that the legislators deem relevant. What is of relevance in one region is never relevant tin another. The relativity in legal relevance thus explains the difference in regional legislations. The economic growth of a country is determined by a number of factors. Most of these factors are politically instigated. A country that is politically stable like the United States attracts investors. With investors coming to such demography’s, the implication would imminent economic progress (Hill, 2010). The American currency The dollar is the most traded currency globally. This is a clear show of how strong the country’s economy is. The strong economy is sustained by fundamental economic concepts which suit its economy as well as po pulace. There are deliberate moves made by the American government to sustain its economy and safeguards its interests in the world market. These are highlighted in the proceeding part. The American economy has over the years projected manageable rates of inflation due to sound financial policies. This implies a strong economic prospect for the country. Furthermore, this also ensures that the currency retains a strong presence in the financial markets globally. The second factor that has led to the strong currency is the high interest rates that characterize the country’s banking and lending sector. When interest rates are high, the market becomes attractive to investors who would in turn take part in the investments in the securities such as bonds (Stefan, Christopher & Jochen, 2008). This

Friday, January 31, 2020

The religious believer Essay Example for Free

The religious believer Essay Explain the difficulties which the problem of evil poses for the religious believer. [35] Evil is a multifaceted term that can refer to moral evil (acts committed by human beings such as murder or rape) or natural evil (naturally occurring events such as famines, diseases and earthquakes). Both forms cause unimaginable human suffering. John Hick described evil as â€Å"physical pain, mental suffering and moral wickedness. † It is not surprising, then, that the existence of evil can be a stumbling block for religious believers. Evil and suffering poses an obvious problem for the believer who trusts in a loving and powerful God. As Epicurus surmised in his inconsistent triad, if God is willing but unable to prevent evil he must not be omnipotent. Or, he could be able to prevent it and doesn’t. This means he is not omnibenevolent, and is not worthy of worship. The existence of evil calls into question the traditional theistic attributes of God. Hume had very similar ideas to Epicurus, he wrote, â€Å"Epicuruss old questions are still unanswered. † The ironical Hume suggests that the god who designed the universe must have been a failure at the job and should have tried his hand at something else. The creator of our universe, says Hume, might have been a god in his dotage. Or perhaps he was `an infant deity still practising his craft. The suffering of children is a particular stumbling block for believers. It is understandable why sinful adults should suffer, but unless one holds to the doctrine of total depravity children are innocent. The Brothers Karamazov by the Russian author Fyodor Dostoyevsky explores this theme. It tells the story of brothers Ivan and Alyosha Alyosha is a holy young monk, whilst Ivan is a worldly-wise young man returning home from the big city. Ivan tells Alyosha he cannot accept the suffering of children, using the horrific practices of the Turks shooting babies when they invaded Russia as an example. Although a work of fiction, this tale mirrors the experiences and doubts of many believers. Friedrich Nietzsche, who famously announced the death of God, is another philosopher who tried to use the existence of evil and suffering to disprove God. A vehement critic of Christian morality, he thought that the concepts of good and evil were invented in the course of an elaborate power-game, as a way for weaker people to undermine the natural drives of their more powerful oppressors. However, suffering remained for Nietzsche one of the central problems of philosophy. Under the influence of his fellow German Arthur Schopenhauer – a notorious pessimist who wrote that the longer you live, the more clearly you will feel that, on the whole, life is a disappointment, nay, a cheat – Nietzsche saw suffering and tragedy as intrinsic to life and impossible to reconcile with the idea of a loving God. Furthermore, John Mackie argues that God could have created any possible world. The steps in his argument are as follows: God could have created any possible world, it is logically possible in one of the possible worlds that free human beings always acted rightly, therefore there is no logical contradiction in saying that in another of the possible worlds God could have created, ALL human beings always acted rightly. Gods failure to actualise this world means that he is not wholly good. This could pose a challenge to the faith of religious believers. If God is timeless, then perhaps [and this is debatable] God could not deliberate between alternatives he chooses the perfect universe that His perfect nature leads Him to create and the idea of His choosing between alternatives is not viable. If God is in time, He had to take a risk when creating the Universe and may not have known what human beings would do with their freedom. For instance in Genesis, Ch. 6 says that God regrets having made men and if this is taken literally it can imply that he was taken by surprise at what human beings had done. In order to combat this, several theologians have put forward theodicies to explain the existence of evil. The Irenaean theodicy is ‘soul-making. ’ Humans are in an immature moral state, though we have the potential for moral perfection. God brings in suffering for the benefit of humanity and from it we learn positive values. Contrastingly, Augustine put forward a ‘soul-deciding’ theodicy. He accepts God is perfect. The world he created reflects that perfection, but humans were created with free will. Sin and death entered the world through Adam and Eve and their disobedience. Natural evil is consequence of this disharmony of nature brought about by the fall. God is justified in not intervening because the suffering is a consequence of human action. The theodicy that is perhaps the least accepted among theists is the process theodicy. Process theology argues that the reality of God is not fixed and that God himself is still developing. God cannot force anything to happen, but rather only influence the exercise of this universal free will by offering possibilities. The possibility of evil has always existed. Ultimately, the question surrounding the origin of evil and suffering will never truly be solved with our fallible human understanding. Suffering needs to be understood in the overall context of God’s omniscient plan. Finite beings cannot understand. Suffering could be a punishment, or a tool to bring us closer to God. To quote Joseph Conrad, The belief in a supernatural source of evil is not necessary; men alone are quite capable of every wickedness. †

Thursday, January 23, 2020

Advertisement Comparison Essay -- essays research papers

Advertising is the chief profitable industry in the United States today. Billboards, signs, magazines, newspapers, radios, televisions, and computers are just some of the places where advertisements are found. At the heart of any one company’s advertising campaign is the consumer. The consumer has complete control of their own money and can choose to buy any product or service they desire. Advertising does not control the consumers on what they buy. It only informs them on what they can buy. This is known as consumer sovereignty. It is the responsibility of the company to develop an advertising campaign that generates a demand for their product or service. A company usually promotes a product or service by means of appealing to a particular group in society. For example, an advertisement’s target audience could be men between the ages of 25 and 40 or children between the ages of 5 and 10. There are basic needs that all of us, as humans, share and the advertisement agen cies incorporate them into their ads. The most dominant needs include sex, affiliation, nurture, guidance, aggression, achievement, dominance, prominence, and attention. An advertisement can appeal to one or more of these needs through the use of colors, words, expressions, and statures illustrated in the ad. A comparison of two advertisements for the same product, but different brand names, will allow one to better understand how a company uses different human needs to sell their product. Two coffee ads, one for Cafà © Vienna and one for Millstone, will be compared to determine the dominant strategy that each uses to create a desire to buy. The ad for Cafà © Vienna coffee uses the need for guidance to appeal to middle age coffee drinkers. In contrast, the need for achievement is what attracts middle age coffee drinkers to Millstone brand coffee.   Ã‚  Ã‚  Ã‚  Ã‚  The colors observed in the coffee ads are supportive of the individual needs they appeal to. The Cafà © Vienna ad has a color fade effect to it. It starts with dark black and deep orange and fades to a light yellow almost white in the center. This supports the need for guidance because the use of color gives the person reading it a sense that they are being lead towards the light at the end of a tunnel. On the other hand, the bright reds, blues, whites, and yellows found in the Millstone ad support the need for achievement. The... ...nd coffees. Although these ads were for the same product, the companies involved used very different strategies to lure consumers to their product. The Cafà © Vienna advertisement appealed to our need for guidance, while the Millstone ad appealed to our need for achievement. Each advertisement appealed to a human need through the use of colors, words, expressions, and illustrations. All advertisements are planned out and target a specific group in society. The target audience for the coffee ads were middle age men or women who drink coffee. Advertisements effect every person everywhere and reflect the attitude of our society. That is why we must understand the concepts behind advertising. No one can predict what new forms advertising may take in the future. But the rapidly increasing cost of acquiring new customers makes one thing certain. Advertisers will seek to hold onto current customers by forming closer relationships with them and by tailoring products, services, and adver tising messages to meet their individual needs. So while advertising will continue to encourage people to consume, it will also help provide them with products and services more likely to satisfy their needs.

Wednesday, January 15, 2020

The Electronic Cigarette

Electronic cigarettes, or e-cigarettes, have become increasingly popular in recent years. Regular cigarette smoking has been on the decline due to many factors including price, health risks, and the fact that most public places no longer allow indoor smoking; making it an inconvenience to step outside and light one up. The convenience, affordability, and health benefits are just a number of reasons the electronic cigarette is rising in popularity. A comparison between e-cigarettes and regular cigarettes show a number of similarities and differences. E-cigarettes offer the same amount of nicotine regular cigarettes do, thus satisfying a smokers nicotine craving that is attributed with cigarette smoking. E-cigarettes just about look, feel, and weigh about as much as a real cigarette, so puffing on one won't feel foreign to the seasoned smoker. Smoking regularly can get pretty expensive and buying the e-cigarette start up kit can be just as expensive too. As a smoker myself, I have noticed a number of differences between cigarettes and e-cigarettes. The taste of a regular cigarette to me is much more satisfying than that of an e-cigarette. E-cigarettes lack the authentic tobacco taste that cigarettes have and this leads to a less pleasing smoking experience. Cigarette smoke is full of harmful toxins, whereas e-cigarettes have about 1,000 times less toxins and there is no smoke, only water vapor. This leads to why most people who aren't ready to fully quit smoking, to start smoking e-cigarettes. Cigarette smoking is also very expensive, whereas e-cigarettes require quite a heavy initial investment at first, around $100 for the start up kit, they pay for themselves in the long run and end up saving you money over time.

Tuesday, January 7, 2020

Negative Attributes of Old Society Essay - 1841 Words

Negative Attributes of Old Societies Starting out, you have to compare the negatives of the Polis from Medea to the negatives of the â€Å"romanitas† from Ovid. There were many negatives that we saw and read about in the book of Medea. The main negative was the state power. Of the state power there was the Bureaucrats, Politicians and the Lawyers. These three groups of people had the entire control over what would happen in their society. Even though Medea was a very loyal woman to her husband Jason, she resented the state power and in turn Jason gave her up. Jason was very loyal to the state power of the elites. Both of them were very loyal, but loyal for two different causes. Here is a quote from Jason explaining why he came to†¦show more content†¦I have no strength to drive these enemies from the house: you must come quickly, to your harbour and refuge! You’ve a son, and I pray he’ll be one who, in his tender years, will be educated in his fa ther’s arts†¦(goes on to say)...You’ll find that I, in truth, a girl when you went away, though you soon return, have become an aged woman† (I: Penelope to Ulysses). The last line is the most important with her saying that she wishes he hadn’t sailed away on a voyage to Troy from Ithica. It is similar to Medea in the way that she has a longing for her husband to come back. But at the same time it is different because Ulysses loves Penelope very much, although Jason does not love Medea anymore. There are the same basic negatives in each story because in Ithica the state power was also supreme. Although it was later on in time, the times that Chaucer was living in were still similar to the structure of society from Athens to Rome. The civilitas during his time basically meant that most things revolved around the upper class as well as religion. An interesting quote from the introduction of Chaucer that we read states, â€Å"The upper class or nobility, represented cheifly by the Knight and his Squire, was in Chaucer’s time steeped in a culture of chivalry and courtliness† (Introduction of Chaucer reading). In his time th ere were many fights between the social classes of people. The three classes were the clergy, the nobility, and theShow MoreRelatedThe Concept Of Quality Of Life1442 Words   |  6 PagesModel Case A model is â€Å"a real life example of the use of the concept that includes all the critical attributes of the concept† (Walker Avant, 2011 p.163). The model case for the purposes of this paper is for the concept of quality of life. Sean is a 49 year old, widowed father of two adult daughters, whom he clearly loves and through objective data is supported by family, friends and church family. 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